Both Shopify and BigCommerce are at the top of the tier when it comes to e-commerce, being the choice for reputable brands such as Wikipedia and Tesla. You may be caught between deciding on the two to help set up your store. Most reviewers give more credit to Shopify that BigCommerce, but don’t rush. Here are a few defining variations that will help you decide the best platform to use:
These are the features the platforms offer to further support your selling and marketing efforts, for instance, credit card payment options for your buyers. Both boast an extensive array of sales features; SSL certificates to ensure the safety of online transactions and multi-channel selling to help you sell on social networks. However, Shopify has a wide array of apps on its app store to enable you to add more features to complement the in-house ones at an extra cost. Moreover, its Shopify Payments feature allows you to manage all your money on your dashboard without third-party gateways like PayPal. On the other hand, BigCommerce has a narrower allay of apps owing to its inbuilt features already on its panel, and you need additional payment gateways.
Use every resource to make sure your site has an excellent design that will captivate first-time visitors. Shopify Plus has ten free and over fifty premium professional themes while BigCommerce has seven free and over fifty buyable ones. However, BigCommerce’s free themes have come across to many people as bland and outdated. BigCommerce has an exciting feature called Store Design that helps you see the changes on your storefront as you make various changes. It is essential to choose a theme that fits your industry, such as ‘Food’ or ‘Clothing.’
Technical support is especially important when running an online store. It helps you get unstuck and reduce losses due to downtime. Both Shopify and BigCommerce offer satisfactory services such as 24/7 live chat, email and phone support and video tutorials. However, Shopify’s customer service is better. It has support pages on social media, and you can be readily redirected to pages with necessary information.
There are many factors to consider while choosing an e-commerce platform, but this will give you a brief insight into what the two highly regarded platforms have to offer. Call their dedicated customer service lines for more information to help you decide the one that best suits your needs.