What Is Schema Markup & Why It's Important for SEO
Schema markup is a great way to help your website stand out from your SEO competitors. Here's why you need schema and how to add it to your webpages.
What is Schema Markup & Its Types | Advantages of Schema Markup | SEO Tutorial
In this video from WsCube Tech, you will learn how to create schema data and how to generate schema markup.
Schema markup is a code that helps search engines to understand your content and represents it in the search results. You will also learn complete information about schema markup in Hindi.
All types of rich snippets and techniques are explained in this video, where you get practical knowledge of everything about schema markup in Hindi.
Our trainer will explain what is scheme markup in SEO and all types of rich snippets with the help of practical examples so that you can understand the complete concept of schema markup generator.
We have a complete playlist on SEO. You can watch more videos from there to learn the latest search engine optimisation strategies and techniques.
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#SchemaMarkup #SchemaData
Schema Markup for SEO: Here’s Why You Should Not Ignore It
In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral.
In this episode of the popular Here’s Why digital marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain how schema markup helps our SEO by helping search engines to better understand what’s on our pages.
Here’s Why is sponsored by Stone Temple Consulting: http://www.stonetemple.com
Subscribe to our YouTube Channel: https://www.youtube.com/user/stonetemplecons?sub_confirmation=1
Resources on Schema Markup:
Google’s introduction to structured data: https://developers.google.com/search/docs/guides/intro-structured-data
Google’s structured data documentation articles: https://developers.google.com/search/docs/data-types/articles
Schema.org Official Site: http://schema.org
What is Schema Markup in SEO | Types of Schema Markup SEO | What is Rich Snippet
Have you heard the words Schema.org, Schema Markup, or Structure Data in SEO thrown around in conversation? Have they left you scratching your head, wondering what the heck your teammates (especially web developers) were talking about?
Well, you are in luck! I’m clearing the fog so you know exactly what are schema markups in SEO, why they matter and their types, (so you can get more out of all that technical talk).
SEO Tools I recommend,
1. SEMrush, http://bit.ly/semrush-dis
2. Serpstat, https://bit.ly/serp-dis
Recommended videos,
What is Crawl Budget and How to do crawl budget optimization, https://youtu.be/l2uJMx33pSA
What is Crawlability and Indexability in SEO, https://www.youtube.com/watch?v=Tj14anc1Jtg
What is Search Intent in SEO (With Examples), https://www.youtube.com/watch?v=N_QZ3QW-_9I
What is Keyword Gap Analysis, https://www.youtube.com/watch?v=M4KH451Y7HA
After watching this video, you’ll be able to answer,
– What is Schema Markup in SEO
– What does Schema.org does
– What does Schema markup do
– What is the importance of schema markup seo
– What is JSON-LD
– What are microformats
– What are types of schema markup seo
– Explain schema markup definition
– What is RFDa
– What are the different types of schema markup in SEO
– Structure data markup
– Examples of schema markup structure data in search results
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Schema Markup: A Step-By-Step Guide
This video gives a comprehensive rundown of schema markups. We explain, in detail, what are schema markups, why they’re important, the different types of schema markups that are out there, and how you can create and deploy schema markups for your webpages.
00:00 Introduction
0:27 What are Schema Markups
1:10 Importance of Schema Markups
2:23 Different Types of Schema Markups
2:37 Organizational Schema
3:14 Person Schema
3:31 Review, Product, & Offer Schema
3:54 Local Business Schema
4:37 How to Create and Deploy Schema Markups
WHAT ARE SCHEMA MARKUPS
Schemas are a semantic vocabulary of tags that you can add to the HTML code of a page. They help search engine crawlers “read” specific parts of your website and represent them the way you want in the search results. When crawlers read this tag, they know how to represent it in a visual manner on Google SERPs.
WHY ARE SCHEMA MARKUPS IMPORTANT
Schemas can help Google understand who you are and what your page is all about. And that can potentially help you rank better for relevant search queries. Moreover, schemas can help you stand out on Google SERPs. Not only do they look better, from an aesthetic point of view, they also deliver useful information to searchers. In this video, we show you how Food Network uses the “recipe schema markup” to optimize their webpage.
TYPES OF SCHEMA MARKUPS
Schema.org is a huge platform with hundreds of markup types. In this video, we cover a few important schemas like the Organization, Person, Review, Product, Offer, and Local Business Schema Markups.
HOW TO CREATE AND DEPLOY SCHEMA MARKUPS
Creating and implementing schemas becomes much easier if you’re familiar with JSON-LD. You can write the schema yourself in JSON-LD, or you can use tools like Merkle or Google’s Structured Data Markup Helper. In this video, we show you how to use these tools create simple schemas.
However, these generators usually only cover basic markup, so if you want to create schema for anything beyond that, you’ll have to adjust the code yourself. But, we’ve got you covered there, too. This video gives you a detailed walkthrough on how to create a Local Business Schema using JSON-LD, which is worth hanging around for.
We wrap up this video by suggesting how you can practice creating snippets of schemas. Schema Markups might seem scary and advanced, but once you get the hang of it, we’re sure you’ll be deploying them on your website in no time!
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Useful Links
Google My Business: https://www.google.com/business/
Schema.org: https://schema.org/
Merkle Schema Markup Generator: https://technicalseo.com/tools/schema-markup-generator/
Google’s Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/u/0/
Google’s Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool